Electrifying Retail Marketing – How EV Charging Drives Retail Growth 

Lynkwell’s latest long-form guide, “Electrifying Retail Marketing: Leveraging EV Charging as a Powerful Growth Tool,” outlines how forward-thinking retailers are transforming everyday parking spaces into strategic assets by integrating EV charging infrastructure. The result? Stronger customer loyalty, increased sales, and a competitive edge in an increasingly experience-driven market.  

Below, we outline the key insights shaping the future of retail—and demonstrate how EV charging seamlessly aligns with the evolving expectations of today’s consumers. 

The Retail Experience Is Evolving—And So Are Customer Expectations 

While e-commerce continues to grow, brick-and-mortar remains essential. In fact, 80 percent of retail purchases still happen in-store, but today’s consumers demand more interaction than provided by the traditional retail experience. They seek seamless, personalized, and values-aligned experiences that extend beyond the point of sale. 

• Sustainability matters: 79 percent of consumers favor environmentally conscious brands. 

• Personalization drives loyalty: 71 percent expect tailored brand interactions. 

• Key Takeaway: Traditional marketing methods are losing traction—retailers must shift toward interactive, tech-forward experiences to align with the expectations of today’s consumer. 

EV Charging Isn’t Just Infrastructure—It’s Influence 

The rise of electric vehicles has introduced a new, high-value customer base that’s tech-savvy, environmentally conscious, and motivated by experience. 

• Affluent and purpose-driven: 44 percent of EV drivers earn more than $100K; 72 percent are driven by sustainability values. 

• Retail impact: Locations with EV charging attract these drivers: individuals who stay longer, spend more, and consciously choose brands aligned with their beliefs. 

• Key Takeaway: EV charging doesn’t just meet a functional need—it captures attention, reinforces brand values, and builds lasting customer loyalty in a market where visibility and trust are everything. 

The Power of Dwell Time and Experiential Retail 

EV charging naturally increases dwell time—and that’s a major win for retail. 

• Just a 1 percent increase in dwell time can lead to a 1.3 percent bump in sales. 

• A standard EV charging session often lasts 40–60 minutes, compared to just a few minutes at a gas station, creating ample opportunity for browsing, discovery, and purchase. 

• Immersive or experiential retail experiences like EV charging can boost conversion rates by up to 20 percent. 

Becoming a Charging Destination: The New Foot Traffic Strategy 

Retailers that adopt EV charging early are securing long-term gains. 

• Visibility matters: Charging stations put retail locations on EV route-planning apps, unlocking new streams of customer traffic. 

• Real-world results: Retailers like IKEA and Whole Foods have seen EV drivers visit nearly two times more frequently than non-charging competitors. 

• Thanks to incentives and funding opportunities, many retailers can deploy charging solutions with minimal upfront investment and maximum return. 

Understanding Why It Works: Psychology Meets Sustainability 

EV charging isn’t just an amenity—it aligns with how people think and shop. 

• It satisfies modern demands for convenience, status, and eco-alignment. 

• The built-in pause for charging opens the door for impulse purchases, deeper product exploration, and enhanced brand interaction. 

Dive Deeper 

Download the full guide to access critical insights that you won’t want to miss: 

• Buyer psychology: Understand the mindset of today’s shoppers and how EV charging aligns with their values and purchasing decisions. 

• Revenue potential: Get the latest data on how EV charging drives foot traffic, boosts sales, and enhances customer loyalty. 

Quick-start implementation guide: A step-by-step approach to assess your needs, access incentives, and fast-track deployment with minimal investment.