Maximizing Opportunities in EV Charging: Insights from Lynkwell’s Webinar

Electric vehicle (EV) adoption is thriving, and with it, the EV charging industry is rapidly expanding. To help businesses navigate this growth, Lynkwell recently hosted an insightful webinar focusing on opportunities for installers, distributors, and industry stakeholders. Led by Kate Kruk, Partner & Engagement Director at Lynkwell, and Will DeRuve, Vice President of North American Sales at Lynkwell, the session emphasized collaboration, innovative solutions, and strategies to thrive in this burgeoning market. Here’s everything you need to know to leverage the insights shared during the event.

Exploring Opportunities and Industry Context

Kate Kruk, welcomed attendees and established a clear focus: empowering installers and stakeholders to “install more, earn more, and grow more” within the EV charging space while mitigating common challenges. Kruk painted a vivid picture of the market’s potential by explaining the staggering demand for EV charging infrastructure:

“The estimates suggest that the US is going to need about 28,000,000 charging ports by 2030 and over 42,000,000 by 2035. So how are we going do that? Through collaboration.”

Kruk emphasized the need for teamwork and innovation to meet these monumental goals. To better understand attendees’ pain points, Kruk initiated an interactive poll with options like customer service challenges and vendor issues. The results revealed uncertainty (“don’t know what you don’t know”) as the leading concern, showcasing the need for industry-wide knowledge sharing and support.

Transitioning to Practical Solutions

Will DeRuve highlighted Lynkwell’s unique positioning as a US-based EV charging company with fully domestic operations, spanning software development, hardware manufacturing, and customer support. With thousands of EV chargers installed across the continental US—plus deployments in Canada, Alaska, Hawaii, and Guam—Lynkwell has built a comprehensive ecosystem to ensure seamless implementation and maintenance.

DeRuve explained that Lynkwell began as a contractor – starting in energy efficiencies like LED systems. When customers began requesting EV charging the company began procuring solutions.

They quickly identified gaps in the industry, shaping their focus on delivering practical solutions:

“EV charging is not just a charger that exists in the ground, there’s a lot more than that.”

Rather than offering standalone products, Lynkwell emphasizes full-scale deployment by collaborating with stakeholders thoughout the EV charging ecosystem. Their true strength lies in a consultative approach and the ability to tailor solutions to each client’s unique needs.

Made in America: Innovative Products Supporting Installers

One of the most exciting portions of the webinar centered on Lynkwell’s new XLynk™. An American-made, Build America, Buy America compliant AC/Level 2 EV charger. DeRuve highlighted the product’s adjustable amperage settings (12-80 amps or 12-48 amps), making them versatile for various applications. What sets Lynkwell’s chargers apart is the user-friendly design, tailored explicitly for installers:

• Ease of Maintenance: According to DeRuve, common industry issues inspired the charger’s innovative design. The EZ-Swap Faceplate™ is a modular, service-ready component of the XLynk™ Level 2 charger, designed to make maintenance faster and simpler. It consolidates all critical service elements, including the display, control boards, and interface, into a single, easily replaceable unit.
• Cost Efficiency: The charger design minimizes downtime and reduces reliance on master electricians for repairs. Often, general maintenance personnel can complete most repairs using standard hand tools.
• Lifetime Warranty Program: While offering a standard two-year warranty, Lynkwell provides an upgraded lifetime warranty, covering parts, labor, and network costs.

Collaborative Programs and Consultative Approach

DeRuve introduced Lynkwell’s Amplify program, an initiative to streamline EV charger deployments by uniting stakeholders such as installers, distributors, and manufacturers. Collaboration is central to this program:

“It is a combination of all the things that are required to really make an EV deployment successful… the success of one site is what gets us the next site.”

Years of strong industry relationships have enabled Lynkwell to curate a comprehensive selection of DC fast charging (DCFC) hardware—offering solutions for virtually any project, all through a single trusted partner. Their consultative approach is especially valuable when it comes to DC charging. As DeRuve noted, selecting the right DC charger isn’t one-size-fits-all—it depends on factors like fleet needs, restaurant use cases, or the physical limitations of larger units. Lynkwell simplifies this complexity by providing tailored recommendations from a catalog of more than 500 products, built through partnerships with top-tier DCFC hardware manufacturers.

Support for Distributors and Ongoing Engagement

For distributors or anyone looking to expand their presence in the EV charging space, partnering with Lynkwell makes it easy to hit the ground running. With rigorous product vetting and testing to ensure quality and compliance, Lynkwell takes the guesswork out of choosing the right solutions. DeRuve encouraged attendees to connect directly with him and his team to explore distribution opportunities. Ready to get started? Visit www.lynkwell.com/amplify—the streamlined, no-hassle way to take your first step into EV charging with confidence.

Key Takeaways

This webinar exemplified Lynkwell’s dedication to building an ecosystem for EV charging that prioritizes user experience, installer empowerment, and sustainable partnerships:

• Industry Growth: The US’s need for EV charging infrastructure by 2035 underscores the urgency of collaboration.
• Innovative Products: Lynkwell offers American-made, installer-friendly chargers with user-focused designs and maintenance simplicity.
• Warranties and Programs: Their warranty and Amplify partnership programs foster long-term success for clients and distributors.
• Consultative Approach: Lynkwell excels at tailoring solutions for specific deployment cases, particularly with DC charging products.

In an era of rapid EV adoption, Lynkwell’s proactive approach equips stakeholders to thrive in a challenging yet promising industry. Stay connected with Lynkwell to keep pace with emerging trends, technologies, and opportunities.

For more information, visit Lynkwell’s website or follow their updates on LinkedIn and Facebook.