Product Spotlight: Driver Discount Groups 

Enhancing Engagement and Loyalty in EV Charging 

At Lynkwell, we’re always looking for ways to help our partners get the most out of the tools already at their fingertips. Driver Discount Groups remains one of the most powerful features for driving engagement, rewarding loyal users, and increasing site traffic. 

What are Driver Discount Groups? 

Driver Discount Groups allow Site Hosts to create personalized, percentage-based discounts for select EV drivers at specific charging locations. With built-in controls like dollar caps, expiration dates, and location-specific configurations, this feature provides unmatched flexibility and precision, ensuring discounts are both impactful and secure. 

Lynkwell’s approach issues unique, one-account-only discount codes to ensure promotions are redeemed only by those designated by the site host, preventing misuse and maximizing the impact. Utilizing discount groups can empower site hosts to build stronger relationships with their customers and drive increased engagement and utilization.  

Real-World Use Cases for Driver Discount Groups 

• Public/Private Access: Municipal Charging 
  A city installs EV chargers at a municipal lot used by both government employees and the general public. Using Driver Discount Groups, the city offers full-price charging to the public while giving discounted or free charging access to municipal fleet drivers or employees through exclusive codes. 

• Employee/Public Charging: Workplace Locations 
  A corporate campus with public-facing chargers creates a discount group for employees, offering reduced rates during work hours. The public pays standard rates, while employees access discounted sessions by entering their unique codes into the mobile app. 

• Guest-Only Incentives: Hotels and Hospitality 
  A hotel provides guests with discount codes for use during their stay, encouraging on-site charging and enhancing the overall guest experience. Public users can still access the chargers, but only verified guests benefit from the exclusive discount. 

• Event-Based Promotions: Retail and Event Venues 
  A shopping center or event venue offers limited-time discounts during promotional weekends or special events. Drivers receive codes via email or at check-in, incentivizing attendance and increasing charger utilization during peak traffic periods. 

How Driver Discount Groups Benefit Site Hosts: 

• Targeted Promotions: Engage your most valuable customers or reach new audiences with controlled, location-specific incentives. 

• Increased Retention: Encourage repeat visits and brand loyalty by rewarding returning drivers with exclusive deals. 

• Customizable Campaigns: Easily run promotions during events, holidays, or high-traffic periods to maximize charger utilization. 

How It Works 

1. Configure Discounts: 

• Choose the discount percentage and, if needed, apply a session-based dollar cap. 

• Set the active period with start and expiration dates or leave it open-ended. 

• Assign discounts to specific locations. 

2. Distribute Codes: 

• Generate unique discount codes for individual drivers. 

• Share codes directly with intended users via email, at events, or through targeted marketing. 

3. Driver Activation: 

• Drivers enter their discount code in the Mobile App to activate it for use. 

• Discounted sessions are automatically applied at designated chargers. 

4. Monitor and Manage: 

• View redemption activity and driver data in the Site Manager. 

• Revoke discounts anytime for total control. 

Why It Matters 

As EV adoption continues to accelerate, charging infrastructure must evolve beyond basic utility to deliver a convenient and customer-centric experience. Driver Discount Groups give Site Hosts the ability to tailor their services by providing targeted incentives that align with their goals, whether that’s building customer loyalty, encouraging repeat visits, or promoting usage during specific times or events. With greater flexibility and control, Site Hosts can transform EV charging into a more strategic, engaging, and rewarding experience for drivers. 

Get Started with Driver Discount Groups 

Ready to engage your customers more effectively and learn how to integrate this feature into your strategy? Reach out to our team to create a customized discount program that delivers measurable results at your charging locations.